Betsson 2024 Reports -Strong Results, Focus on Geographic Expansion and B2B Growth
Published: February 10, 2025 | Author: Ron Clarke
Betsson AB, a leading player in the global online gaming and betting market, has reported an impressive set of financial results for the full year of 2024, marking a milestone in the company’s growth trajectory. The Swedish-based operator revealed a notable 17% increase in revenue, reaching EUR 1.11 billion, compared to EUR 948.2 million in 2023. This performance was driven by a substantial 41% organic growth, showcasing the company’s resilience in an increasingly competitive landscape.
The group’s EBITDA for 2024 stood at EUR 316.0 million, a 20% year-over-year increase, with an EBITDA margin of 28.6%. Operating income (EBIT) also saw a solid rise, up 22% to EUR 256.7 million, with an EBIT margin of 23.2%. Net income for the year reached EUR 183.7 million, a 6% improvement from the previous year, contributing to earnings per share of EUR 1.32.
Betsson’s operating cash flow surged by 18%, reaching EUR 272.9 million, reinforcing its strong financial health. Casino revenue grew by 18%, reaching EUR 795.4 million, while sportsbook revenue increased by 14%, amounting to EUR 303.4 million. Customer deposits also saw a 4% increase, totaling EUR 5.21 billion for the year.
Betsson’s Key Brands and Market Presence
Betsson operates a portfolio of brands that span a wide range of online gaming and betting experiences. Some of its most recognized brands include flagship brand Betsson, Betsafe, NordicBet, CasinoEuro, and StarCasino. These platforms cater to a diverse audience, offering everything from casino games like roulette and poker to sports betting and live casino experiences.
The company’s presence is particularly strong in regulated markets, where Betsson holds licenses across 22 countries. This local expertise is key to its ability to adapt offerings to meet the specific preferences of regional markets, such as those in the Nordics, Western Europe, and Central and Eastern Europe.
Strategic Plans for 2025 and Beyond
Looking ahead, Betsson remains focused on its long-term strategy of expansion and innovation. Geographic diversification continues to be a key pillar of its growth strategy, with particular emphasis on Latin America, Central and Eastern Europe, and Central Asia (CEECA). The company is keen on capitalizing on its expertise in online gaming, as well as its proprietary technology platform and sportsbook offerings, to strengthen its foothold in these fast-growing regions.
In addition to expanding in existing B2C markets, Betsson plans to further develop its B2B offering, a segment poised for growth through acquisitions and strategic investments. The acquisition of Sporting Solutions, for instance, has enhanced Betsson’s sportsbook capabilities, and the company is exploring additional opportunities to boost its B2B portfolio.
Betsson’s commitment to technological innovation is also evident in its investments in artificial intelligence (AI) and machine learning. These advancements are being integrated into its gaming platforms to optimize customer experience, improve responsible gaming tools, and enhance personalization across its sportsbook and casino offerings.
Looking to the future, Betsson is confident in its ability to sustain its momentum in 2025 and beyond. With disciplined capital allocation, strategic acquisitions, and a continued focus on customer experience, Betsson aims to outpace industry growth and solidify its position as a global leader in gaming and betting.
